For more than 60 years, Flormar has been adding color to the lives of make-up lovers with over 100,000 sales points in more than 80 countries. The brand is focusing this season on two powerful products that have become women's favorites in a short time. Offering Flormar Extreme Tattoo Gel Pencil for perfect and effective looks and Hero Mascara experience for super-volume eyelashes to MENA women, Flormar received full marks from make-up lovers.
Flormar Extreme Tattoo Gel Pencil, which is waterproof, non-slip, non-smearing with 6 special and intense colors, offers a bold and creative look in a single application with its permanence, without the need for renewal during the day.
In mascara, another indispensable eye make-up, Flormar impresses with its NEW SUPERPOWER Flormar Hero Volume & Curl Mascara for make-up lovers. Thanks to its super soft, hourglass-shaped fiber brush that grips the lashes from root to tip and is specially developed for Flormar, it creates a super volume and curl effect on all long, short, bushy, and sparse lashes. Flormar Hero Mascara, which enables women to reveal the superpower in their eyes, proved its effect by becoming a bestseller in a short time.
Flormar is preparing to launch a special collection inspired by Mena women and exclusively for Mena. Flormar, which has started to work on a bright, strong, flawless, and bold collection, is preparing to make a strong start to the new year with surprises and new investments.
A BEAUTY JOURNEY SHAPED BY COLORS
Flormar, which was founded in Milan, Italy, the capital of art and fashion, moved to Istanbul, which unites Europe and Asia, in 1970. Flormar succeeded in becoming one of the World's most dynamic makeup brands drawing inspiration from the endless energy of this unparalleled city by reaching over 100,000 sales points in more than 80 different countries. By integrating the science of colors with the art of makeup, it devoted itself to developing innovative products propelling the company to be ranked among the top 500 exporters in Turkey.Flormar, which set out on its retail journey in 2008, continues to grow at full speed with its 750 stores located in more than 200 cities. The brand offers a young, colorful, fun, and lively shopping experience alongside a wide array of products ranging from color cosmetics, nail polishes, and nail care. Flormar aims to become the most accessible beauty brand for women with its affordable prices and quality products.Flormar joined the Groupe Rocher adventure in 2012 and continues to grow. The brand offers a trendy range of colorful, fun make-up products. The brand believes that all living beings and our planet deserve the best, and is committed to improving its formulations, packaging, and production in line with the Stay Colourful Move Clean plan. The brand does not perform any tests on animals and is certified ISO 9001:2015 and ISO 22716:2007 GMP for Cosmetics.