Toyota, the Official Automotive Partner of Australian Cricket, recently announced that more than $10 million has been raised through its Good for Cricket and Footy programs, helping more than 700 grassroots cricket clubs raise $3,225,050 since 2012.
The program includes the annual raffle which is now open to cricket clubs for the 2020 season, along with matchday activations. Clubs retain 100% of the funds raised to invest in equipment, facilities, clothing and other areas of need.
The 2019 Toyota Good for Cricket raffle helped 434 cricket clubs nationwide raise $293,125. These funds will assist clubs in navigating the disruptions caused by the COVID-19 pandemic, ensuring a strong future for grassroots cricket.
The combined $10 million raised by the Good for Cricket and Footy programs dates back to its inception with AFL clubs in 2008. In that time, over 1500 clubs from both sports have benefited from the program. Raffle prizes include four Toyota vehicles annually, plus clinics with star players and signed memorabilia.
Nick Hockley, Cricket Australia Interim CEO, praised Toyota for its exceptional support of community cricket.
“Cricket Australia is immensely proud to partner with Toyota, a trusted global brand with a long history in Australia and committed to growing cricket nationwide,” Hockley said.
“As the partnership between our organisations enters its ninth year, we look forward to building on the $3 million plus of funds raised for community cricket clubs through the Good for Cricket program.
“These funds will provide valuable assistance for clubs as we collectively navigate our way through the pandemic.
“We thank Toyota for their ongoing contribution to community cricket and congratulate them on reaching a $10 million milestone of funds raised for cricket and footy clubs.”
John Pappas, Toyota Australia’s Chief Marketing Officer, said Toyota Australia was proud to support community clubs and local legends through the Good for Cricket program.
“This year will be tough for grassroots cricket clubs with ongoing COVID-19 restrictions, so fundraising will be more important than ever, and we encourage local communities to really get behind them by buying Good for Cricket raffle tickets,” Mr Pappas said.
“If last year was any indication, that support will be there from the dedication of the club members and volunteers - who have contributed to more than $10 million that Toyota has helped clubs raise through its “Good For” programs since they started 12 years ago."