Dubai, UAE: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that VOX Cinemas, Ski Dubai, Dreamscape and Magic Planet will reopen in Dubai on Wednesday, 27 May in compliance with the recent ruling by Dubai’s Supreme Committee of Crisis and Disaster Management.
All brands have undertaken extensive precautionary measures and, in addition to already stringent sanitisation standards, have put in place enhanced safety protocols to ensure that guests and employees can enjoy a comfortable experience with added peace of mind. Fogging machines are being used to disinfect large areas and staff are cleaning and sanitising surfaces after every guest interaction, paying particular attention to high touch points such as counters, POS and payment terminals.
New measures have been introduced to ensure that a safe distance is maintained throughout the guest journey such as installing instructional signage and deploying safety ambassadors to guide guests on best physical distancing practices. The capacity in all venues has been reduced including public areas such as restrooms and elevators. In adherence with government guidelines, all guests to any Majid Al Futtaim entertainment venues will need to wear masks, and the operating hours have been aligned to mall opening hours.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “With the continued support of the United Arab Emirates government, I am confident in our ability to navigate these unprecedented times together. Our staff have demonstrated resilience in addressing the challenges of this unique period, and I’m extremely proud of their remarkable efforts that will now allow our entertainment experiences to reopen safely. To address any concerns that people may have, we have designed an extensive range of new measures to ensure a healthy, safe and comfortable experience for all. We look forward to welcoming our valued guests back and creating great moments together again.”
Guests are encouraged to enjoy a queue-less experience by advance-booking their tickets on each website and app. To further minimise physical contact and exposure, contactless payment options are available in all businesses. As an added precaution, it is also now mandatory for employees to wear masks and gloves, and all team members will be temperature checked on arrival for shifts.
Wherever food is served in VOX Cinemas and Leisure and Entertainment venues, the company has put extensive measures in place to ensure the highest levels of food safety are maintained. Employees will be following strict safety protocols which include sanitising of workstations and countertops every hour and washing their hands at least every 20 minutes and before handling food.
Tickets for all of Majid Al Futtaim’s Dubai experiences, will be available for purchase from 6pm, Tuesday ,May 26th, at: