ThreatQuotient Celebrates World Rhino Day 2020 With Ongoing Support for Helping Rhinos

Cybersecurity startup’s rhino conservation efforts have expanded to include three additional rhino adoptions and a Black Mamba sponsorship

ThreatQuotient Celebrates World Rhino Day 2020 With Ongoing Support for Helping Rhinos

Dubai, United Arab Emirates: ThreatQuotient™, a leading security operations platform innovator, invites the cybersecurity industry to recognize World Rhino Day on Tuesday, Sept. 22, 2020. Last year, ThreatQuotient became an official partner of Helping Rhinos, a charity organization focused on providing a sustainable future for rhinos. There are less than 30,000 rhinos in the world today, and ThreatQuotient aims to bring awareness to rhino conservation efforts and to raise money for initiatives that will ensure protection of the endangered species. 

To date, ThreatQuotient has adopted four rhinos. The first, Mthetho, was adopted in honor of World Rhino Day 2019. ThreatQuotient then adopted three orphaned rhinos to represent each region the company serves customers: Makhosi for AMER, Mpilo for EMEA and Bhanoyi for APAC. For World Rhino Day 2020, ThreatQuotient is sponsoring a member of South Africa's first all-female anti-poaching unit, Black Mambas, named Nocry. The Black Mamba patrols 50,000 hectares of the Balule Nature Reserve, part of the Greater Kruger National Park, raising awareness of the rhino poaching crisis in surrounding villages. 

“The rhino has been a central part of ThreatQuotient’s culture since it was selected as the company mascot in 2013, and since 2018 we have consistently supported rhino conservation efforts through a variety of creative campaigns,” said John Czupak, President and CEO, ThreatQuotient. “We are proud that every new customer receives a welcome package that not only includes details about ThreatQuotient’s innovative technology solutions, but also highlights the ongoing rhino adoption we are supporting on their behalf. ThreatQuotient looks forward to adopting and sponsoring additional rhinos as our global customer base continues to grow.”

ThreatQuotient’s support of Helping Rhinos directly enables conservation education programs in the areas surrounding Kariega Game Reserve that reduces the likelihood of community members turning to poaching, keeps the Kariega anti-poaching unit up and running and enables them to keep rhinos safe within their area of operation. Each rhino adoption provides milk, food and essential medication for the rhinos, as well as security and overall maintenance of the rhino facilities and the orphanage.

“With many international travel restrictions put in place this year due to COVID-19, tourism that generates funds for wildlife protection has significantly slowed. We are grateful for ThreatQuotient’s continued support, and especially for the creative ways their team has pursued to generate donations for Helping Rhinos,” says Simon Jones, CEO, Helping Rhinos. “Over the past year, ThreatQuotient’s efforts to educate their industry peers has had a positive impact on rhino conservation and protecting rhino in their natural habitat.”

Noor Boulos, Digital Marketing Manager and ThreatQuotient’s charity partner lead, added, “ThreatQuotient was very intentional in our search for the right organization to partner with for rhino conservation efforts. We are pleased to continue our support of Helping Rhinos, which is delivering tangible results in protecting the world's remaining rhinos and helping the rhino populations once again start to increase. World Rhino day holds a special place for the ThreatQuotient team, and we look forward to calling further attention to this cause.”

ThreatQuotient has pledged to donate $1 to Helping Rhinos for every badge scanned at the company’s booth during many industry events. For example, at RSA Conference 2020, nearly 1,000 attendees eagerly participated. While plans for in person events have drastically changed for the rest of 2020 and into the future, ThreatQuotient will continue to make donations based on badge scans and other campaigns focused on industry events. Attendees of Les Assises can find the ThreatQuotient team at booth#48 from Oct. 14-17, 2020.