Dubai, United Arab Emirates – whind, the Arab-born global skincare brand that launched in April will be available in the Middle East this month. Founded by Moroccan Hind Sebti, former beauty executive at Procter & Gamble and L’Oréal and founder of Waldencast, whind is known for its first two signature products – Marrakech Light Illuminating Magic Oil and Sahara Silk Vanishing Cream Exfoliator.
The story of whind is intertwined with the story of its founder Hind, drawing on both her 18-year experience in beauty across France, UK and US and her Moroccan beauty roots. In Hind’s words:
“I dreamt of a beauty brand that would be an antidote to the cold, functional and soulless sea of sameness; one that would radiate the glow and warmth of our culture, inside and out. My professional experience taught me to seek science-led formulas, and my roots pushed me to infuse them with magic, through sensoriality at every point. I call it Warm Science TM, a powerful form of alchemy that delivers superior performance through joy; because when you enjoy something enough to use it regularly, high performance becomes hyper-performing"
whind embodies a new kind of Beauty. One that is both effective and evocative through formulas that are sensorial but rigorously science-led. Its unique blend of high-performing actives with tantalising textures and transportive scents, creates products that are addictive to use and deliver extraordinary results. Its debut collection is infused with the warm and sensual scent of Amber that caresses like the early-morning sun, and designed to create the brand’s signature #whindglow.
Step 1 is Sahara Silk Vanishing Cream Exfoliator. This non-abrasive, nourishing, creamy, exfoliating mask helps gently lift dull, dead skin cells, promotes cell renewal and gently polishes for skin that looks bright and feels as soft as silk. It is powered by whind’s Triple Active Complex, a unique blend of Pomegranate Enzymes (as powerful as glycolic acid but gentler on the skin), Rhassoul Clay and Rice Bran; and enriched with Argan and Almond Oils to lock in moisture.
Step 2 is the already iconic Marrakech Light Magic Illuminating Oil. A non-comedogenic, nutrient-dense yet fast-absorbing luxurious face oil. This carefully calibrated blend of 9 antioxidant and vitamin-rich sun oils, deeply nourishes and locks in moisture for skin that feels smooth and is lit with sun-glossed radiance, providing instant glow and the perfect base for makeup. This is the oil that even non-oil lovers love!
whind products are delivered with light, warmth, and a keen attention to have a gentle footprint in the world: all products are dermatologically tested, vegan, cruelty-free and carbon neutral certified; and its packaging is at least 90% recyclable with a commitment to build towards 100%.
Stay tuned as the brand introduces more Warm ScienceTM powered products throughout the year – from next-generation detox masks and luscious jelly cleansers to sensual cream-to-oil night masks. The beauty brand’s products are now available online with global free shipping at www.whind.com.