The Products We Love: Carrefour Predicts The Hottest Selling Items Of Valentine’s Day 2021

The Products We Love: Carrefour Predicts The Hottest Selling Items Of Valentine’s Day 2021

Dubai, UAE: Valentine’s Day is fast approaching. As customers prepare to delight their significant others with special surprises, Carrefour — owned and operated by Majid Al Futtaim in the [UAE] — has revealed its predictions and discounts for the most in-demand products among shoppers looking to impress their loved ones. 

Carrefour has crunched its 2020 data to predict the most in-demand Valentine’s Day 2021 items and offer desirable discounts of up to 30 per cent off on chocolate, a variety of themed cakes and flower bouquets. Additionally, online shoppers will be treated to concessions of up to 50 per cent off on jewellery and watches; as well as 50 per cent off on cosmetic on Valentines. Carrefour has launched these promotions to deliver exceptional value to all customers through every experience.

Here’s what Carrefour predicts this year: Carrefour expects traditional Valentine’s gifting items to maintain their status as top-selling products.  The insights revealed from the brand’s 2020 data, unsurprisingly, illustrate that chocolate and fresh cut flowers were best sellers during Valentine’s Day 2020. Sales of fresh cut flowers spiked by 1,788 per cent in the run up to the celebration last year. Carrefour expects the same this Valentine’s Day, as couples lean into the traditions of the season.

With more couples expected to stay at home and cook due to COVID-19, convenience remains top of mind for Carrefour. As always, the brand is committed to ensuring its customers enjoy the most seamless and straightforward retail experiences whenever they patronise their local Carrefours. 

Carrefour anticipates a marked rise in shopping options that make life a little easier, including the brand’s Cookit all-in-one meal kits. The healthy, easy-to-cook, chef-inspired meals are the perfect portion size for two people and come together in just 40 minutes. Launched in December 2020, sales of Cookit kits have quadrupled following its introduction to the market; with a spike expected on 14 February — Valentine’s Day. The same is expected of rotisserie chickens and deli items, as shoppers reach prioritise convenience; while a five per cent year-on-year seasonal rise in sales of cakes suggests many will be opting for a pre-made dessert to satisfy their sweet tooth.

Valentine’s Day is known for treating loved ones, and this — of course — is reflected in how much shoppers spend in the build-up to the celebration. Carrefour records an average year-on-year increase in overall in-store sales of 10 per cent among men and women, with those who purchase fresh cut flowers spending AED 148 on average and those who opt for an indulgent cake spending AED 91, on average.

Online sales are also expected to continue to rise in popularity from 2020 thanks to an uptick in downloads of the Carrefour app and visits to the Carrefour website.

With generous promotions available today across a host of Valentine’s Day essentials and much more, now’s the ideal time to jump online at [] or head in-store for everything you need to make this year’s celebration of love an extra special one. Carrefour continues to place the safety of customers as its number one priority.