SBA’s virtual ‘Publishers Club’ sessions to discuss the way forward for the regional & global industry

Sharjah Book Authority initiative will host industry leaders and experts in a series of virtual sessions, starting Wednesday, September 9

SBA’s virtual ‘Publishers Club’ sessions to discuss the way forward for the regional & global industry

Sharjah,UAE: As part of its ongoing efforts to support and advance the publishing sector, Sharjah Book Authority (SBA) announced the launch of the‘Publishers Club’ – a virtual discussion sessions sponsored by the Sharjah Publishing City Free Zone (SPCFZ), which will highlight emerging opportunities and industrywide challenges, and bring industry professionals on a unified platform to present effective solutions for both common and unique issues being faced by businesses since the coronavirus pandemic outbreak. 

The inaugural session will be held on Wednesday, September 9, on the Zoom video conferencing platform and will host MagdyMohamed Abdalla Ibrahim, Chairman of Mahy for Publishing & Distribution, from Egypt. The discussion will cover several pertinent topics, including innovative marketing techniques and how publishers can leverage social media platforms to drive their businesses. 

Moderated by Dr Emad Eldeen Elakehal, Founder and Director of the UK and Egypt-based ibiidi Publishing, the virtual event will look at ways to maintain and expand book sales amidchallengingmarket conditions and financial circumstances, with afocus on the role of the Sharjah International Book Fair (SIBF) in nurturing the regional and international publishing sector.

Faisal Al Nabodah, General Coordinator of SIBF’s prestigious Publishers Conference, stressed that SBA was keen on continuing its activities and events with a renewed determination to revitalise the publishing industry by bringing together global experts to discuss the issues and suggest solutions. 

“The Publishers Club virtual initiative is inspired by the Publishers Conference organised annually by SBA  on the sidelines of the Sharjah International Book Fair, which brings together a wide spectrum of publishers and industry professionals on one vibrant platform. Here, they exchange knowledge and expertise and discuss strategies to advance the sector globally. SBA is keen to continue these efforts through the Publishers Club by taking advantage of the technological possibilities available to us today, and offer a digital platform for all publishers to voice their concerns about the most important issues facing their businesses as well as the industry as a whole, expand their network, and bring to the table practical solutions which will help the industry in the current circumstances,” said Al Nabooda.